Privacy policy
PRIVACY POLICY
Last updated: June 2026
Overview
This Privacy Policy explains how rächer studios ("we," "us," or "our") collects, uses, and protects information about you when you visit racherstudios.com and make purchases through our store. rächer studios is operated from Canada and sells digital products to customers primarily located in the United States.
By using our website or purchasing our products, you agree to the collection and use of information as described in this policy. We are committed to handling your information responsibly and transparently.
1. Information we collect
Information you provide directly
When you place an order, we collect the information necessary to process your purchase and deliver your files. This includes:
- Your name and email address
- Billing information and payment details (processed securely by Shopify Payments — we do not store your full payment card details)
- Any information you submit through our FAQ & Contact form
Information collected automatically
When you visit our website, certain information is collected automatically by our platform and analytics tools. This includes:
- Your IP address and approximate geographic location (country and region level)
- Browser type and device information
- Pages visited, time spent on pages, and navigation behavior
- The source that referred you to our site (e.g. a search engine, an advertisement, or a direct link)
- Cookie and tracking data as described in Section 3
Information we do not collect
We do not collect sensitive personal information such as government identification numbers, health information, or financial account details beyond what is required to process your purchase through Shopify Payments.
2. How we use your information
We use the information collected for the following purposes:
Order fulfillment: Your name and email address are used to deliver your digital download and send order confirmation. This is the primary purpose for which your information is collected.
Customer support: If you contact us via the FAQ & Contact page, we use the information you provide to respond to your inquiry and resolve any issues related to your purchase.
Marketing communications: If you provide your email address via our site newsletter signup, we may send you information about new products, updates, and relevant offers. You can unsubscribe at any time using the link included in every email. We do not send unsolicited marketing emails to customers who have not opted in.
Analytics and site improvement: We use aggregated, anonymized data from analytics tools to understand how visitors use our site and to improve the experience for future visitors.
Advertising: We use tracking tools to measure the effectiveness of our paid advertising campaigns and to show relevant advertisements to people who have previously visited our site. This is described in more detail in Section 3.
Legal compliance: We may use or disclose your information where required by law or to protect our legal rights.
3. Cookies and tracking technologies
Our website uses cookies and similar tracking technologies. A cookie is a small text file stored on your browser that helps websites remember information about your visit.
Essential cookies Shopify sets cookies that are necessary for the store to function — including cart management, checkout security, and session continuity. These cookies cannot be disabled without affecting how the site works.
Analytics cookies We use Google Analytics to collect anonymized data about how visitors interact with our site. This data helps us understand which pages perform well, where visitors come from, and how to improve the shopping experience. Google Analytics data is aggregated and does not identify you personally. You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.
Advertising cookies We use Google Ads conversion tracking and remarketing tools. These cookies allow us to measure whether visitors who clicked on one of our advertisements went on to make a purchase, and to show relevant advertisements to people who have previously visited our site.
We may in the future use advertising tools from additional platforms including Meta (Facebook/Instagram), LinkedIn, and Amazon Advertising. If and when these tools are implemented, this policy will be updated to reflect their use. Each of these platforms operates its own cookie and data policies, which you can review on their respective websites.
Managing cookies You can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our store, including the ability to add items to your cart or complete checkout.
4. How we share your information
We do not sell your personal information to third parties. We share your information only in the following circumstances:
Service providers: We use Shopify to operate our store and process payments. Shopify handles your order data, payment processing, and digital file delivery on our behalf. Shopify's privacy practices are governed by their own Privacy Policy, available at shopify.com/legal/privacy.
Advertising platforms: When you visit our site, anonymized data may be shared with Google and potentially other advertising platforms for the purposes described in Section 3. This data is used for campaign measurement and ad targeting and does not include your name, email address, or payment information.
Legal requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.
Business transfers: In the unlikely event that rächer studios is acquired, merged, or transferred to another entity, your information may be transferred as part of that transaction. You will be notified of any such change via a prominent notice on our website.
5. Data retention
We retain your order information — including your name, email address, and purchase history — for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve any disputes. Shopify retains transaction records in accordance with their own data retention policies.
If you contact us via our FAQ & Contact form, we retain that correspondence for as long as necessary to resolve your inquiry and for a reasonable period thereafter.
6. Your rights
Depending on your location, you may have certain rights regarding your personal information.
Canadian residents (PIPEDA): You have the right to access the personal information we hold about you, to request corrections, and to withdraw consent to certain uses of your information where consent is the basis for processing.
US residents: While the United States does not have a single federal privacy law, residents of certain states — including California (CCPA/CPRA), Virginia, Colorado, and others — have specific rights regarding their personal data, including the right to know what data is collected, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.
To exercise any of these rights, please contact us via our FAQ & Contact page. We will respond to verified requests within a reasonable timeframe.
7. Data security
We take reasonable technical and organizational measures to protect your information against unauthorized access, disclosure, or loss. Payment processing is handled entirely by Shopify Payments, which is PCI DSS compliant. We do not store full payment card details on our systems.
While we take data security seriously, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to addressing any breach promptly and transparently.
8. Third-party links
Our website may contain links to third-party websites or resources. This Privacy Policy applies only to racherstudios.com. We are not responsible for the privacy practices of any third-party sites and encourage you to review their privacy policies before providing any personal information.
9. Children's privacy
Our products are intended for business owners and marketing professionals. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has provided us with personal information, please contact us and we will take steps to delete it promptly.
10. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
11. Contact
If you have questions about this Privacy Policy or how we handle your information, please contact us via our FAQ & Contact page at racherstudios.com/pages/contact.
rächer studios operates from Ontario, Canada.